AR makeup at Sephora totally makes sense and I’m surprised it isn’t a bigger thing yet pic.twitter.com/tnCNbLLDQZ— Nicole He (@nicolehe) April 5, 2019
From 2017:
The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app. The feature, which was developed in partnership with AR company ModiFace, scans your face, figures out where your lips and eyes are, and lets you try on different looks.