BBC:
She's known as the country's "live-streaming queen" and has sold everything from noodles to a commercial rocket launch on the online shopping Taobao platform.
...
Her huge platform meant she was named on Time magazine's list of 100 influential figures in 2021.
Among all livestream influencers, Viya not only stood out for her sales numbers but also for how closely she has aligned with China's government.
...
Beijing has been increasingly cracking down on tax evasions by prominent influencers as the sky-high sales numbers have attracted public attention. Last month, two other A-level livestream influencers have also been fined heavily and suspended on social media