Monday, December 20, 2021

A Chinese live-streamer known as "Viya" was fined $210 million for tax evasion

BBC:

She's known as the country's "live-streaming queen" and has sold everything from noodles to a commercial rocket launch on the online shopping Taobao platform.

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Her huge platform meant she was named on Time magazine's list of 100 influential figures in 2021.

Protocol:

Among all livestream influencers, Viya not only stood out for her sales numbers but also for how closely she has aligned with China's government. 

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Beijing has been increasingly cracking down on tax evasions by prominent influencers as the sky-high sales numbers have attracted public attention. Last month, two other A-level livestream influencers have also been fined heavily and suspended on social media