From a wide-ranging interview with Ryan Broderick that includes a special unlocked link to Broderick's elite edition of Garbage Day (and also includes a recommendation of an interesting newsletter about the newsletter business):
The major revelation of doing all this work and looking at all this stuff every month is that the old internet is still there, the old internet is still there. It is still random. It is still very global. It is still bizarre and mind-bending
...
A really good example was how back in April, the number three most popular YouTube channel by new subscribers, the channel that was getting the most subscribers that month, was called Zamzam Electronics Trading.
...
In July, the most recent one we did, the number three fastest growing channel by new subscribers was called Real Fool Shorts Official. They are a bunch of guys in India just doing really wacky shorts. I don't think YouTube really wants its marketers to know just how global and random these accounts are.
...
As the American internet has kind of moved over to TikTok — this is my theory — other parts of the internet are filling up with other ecosystems. They're filling up with other media ecosystems. At this point, when you look at publishers on Facebook, it is an overwhelmingly African platform with its largest demographics outside of that being in the Philippines and Southeast Asia.
...
Did you know that Twitch is effectively a Spanish language sporting network?