3/10 The packaging is an exclusive edition only available this month. Our cups, bags, fry boxes include the list of some of the key IPs we were featured in, such as Coming to America, Fast and Furious, The Office, Space Jam, Loki or The Devil is a Part Timer! and many others. pic.twitter.com/NZiP1H9qzJ— guillaumehuin (@HuinGuillaume) August 9, 2023
5/10 The Sweet’n’Sour Sauce takeover by Loki just makes sense : this is probably a good description of the main character personality and it is featured in the menu board in the show. Sweet'n'Sour is one of the OG sauces launched in 1983 alongside McNuggets nationwide roll-out. pic.twitter.com/7415S5Fv3u— guillaumehuin (@HuinGuillaume) August 9, 2023
7/10 The campaign is also going to take over our US restaurants in a cool way, with iconic posters. One of my fav things is the crew t-shirt, making our crewmembers the stars of the show, following the same construct : “the McDonald’s crew” as featured in + IPs. Including Loki. pic.twitter.com/7nvlcOQnem— guillaumehuin (@HuinGuillaume) August 9, 2023
the as featured in meal premieres 8.14 pic.twitter.com/UU0RZJjMxM— McDonald's 🇨🇦 (@McDonaldsCanada) August 9, 2023
Mobile wallpaper version of Loki x McDonald's crossover key visual for whoever wants it (including myself). I'll need proof you actually updated it your phone background though. pic.twitter.com/9e1ySnRYma— guillaumehuin (@HuinGuillaume) August 9, 2023
A special sauce, redecorated stores, and clothing:
the newly-branded Sweet 'N Sour Sauce – inspired by McDonald's next 'as featured in' moment with Marvel Studios' "Loki"...we're partnering with PALACE – a London-based skate and streetwear brand that has featured McDonald's in its celebrated skate videos – to create the PALACE McDONALD'S merch line. Starting on Aug. 14, fans who buy the As Featured In Meal can scan the code on the packaging to purchase pieces from the collab. And on Aug. 18, PALACE will be taking over the very-first McDonald's restaurant in the U.S., located in Downey, CA (10207 Lakewood Blvd, CA), with a pop-up fashion experience where fans can buy the merch.