The Front Office Sports story is very worth reading until the end. A few details about the wild west of NIL money:
[The former coach], who is Mormon, says he has plenty of connections to business owners and donors and people with deep pockets within the church. He worked those contacts to help bring in money at Jackson State and, later, Colorado. While he was the special teams coordinator at CU, he took it upon himself to get involved in NIL fundraising efforts that aren’t typically in the purview of college assistant coaches.
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Why did he pay for his own travel to Jordan, Dubai, and Saudi Arabia?
“I’m betting on myself,” [he] says
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[His] pitch didn’t get any bites in Jordan. He spent about five days there, bought a thawb (a long-sleeved, ankle-length, traditional robe) and worked on his manners. When he got to Saudi Arabia, he walked around a government complex all day asking to meet people, and eventually got a meeting with PIF officials.