Wednesday, October 5, 2016

"Behind The Crash Of 3D Robotics, North America's Most Promising Drone Company"


In 12 months, the company has gone from an industry leading U.S. drone startup to an organization struggling to survive–the result of mismanagement, ill-advised projections and a failed strategy that relied on a doomed flagship drone. As a result, 3D Robotics has laid off more than 150 people, burned through almost $100 million in venture capital funding and completely changed its business strategy.


A person, who worked for 3D Robotics’ marketing team, also questioned the company’s practices when displaying the drone to the press. The demo with The Verge in the spring of 2015, for example, featured a drone that was “worked over and souped up” and did not feature the typical parts you’d find in an off-the-shelf Solo. “We knew the drone would work,” he said, noting that there was an improved GPS component that wasn’t shipped in regulars Solos.