Wednesday, January 28, 2015

Hershey is trying to figure out ways to trick shoppers using self-checkout into buying junkfood

“It’s very important to understand what shoppers are doing with that dwell time,” he told the attendees at this executive briefing. “As they get to pay points, how much is a good amount of dwell time [going] to encourage impulse purchase, but not have a detrimental effect on the shopping trip as a whole?” What is the optimal amount of time to have people standing around staring at merchandise so that they pick up things and buy them, while not ruining their shopping experience?

Hershey is working with a retail technology company to develop a machine that can automatically dispense items (we’re guessing candy) to shoppers using a self-checkout machine.