Tuesday, June 2, 2015

"Kik's Young Users Have Swapped 350 Million Texts - With Bots"

When you’re one of the most popular messaging apps among teens in the United States, you can’t resort to traditional banner ads. You probably can’t use cutting-edge, programmatic advertising techniques that track, divvy up and target your users with just the right personalised ad, either.

You need the next big thing in mobile advertising, and right now that just might be brand bots.