But as more money has surged into Kentucky athletics, records show, Calipari isn’t the only coach cashing in, as the athletes remain amateurs. From 2006 to 2016, pay for Kentucky’s track and field coach climbed from $108,000 to $429,000; men’s tennis coach pay jumped from $122,000 to $230,000; and gymnastics coach pay rose from $112,000 to $252,000. Every coach made more than the school’s average full professor’s salary. In a phenomenon playing out across the country, salaries are soaring for coaches of lower-profile college sports largely subsidized by lucrative football and men’s basketball, whose annual national tournament opens Tuesday.Relatedly: "Kingsbury explains shirt ranking system as players "earn" back Texas Tech logo"
At the University of Kansas, men’s golf coach pay jumped from $84,000 to $201,000 over the past decade. At the University of Virginia, pay for the women’s volleyball coach rose from $94,000 to $221,000. And at West Virginia University, men’s soccer coach pay jumped from $66,000 to $188,000.
“Along with the no Double T’s, we also have a ranking system with the shirts,” Kingsbury said. “We’re going to start with brown, and then you work your way to gray, and then white, and then black, and red. But you have to earn it.