But sometime later that year, his business model changed completely. Since late 2013, Jones has been pushing a collection of dietary supplements designed to prey on the paranoias and insecurities of his listeners: Infowars Life Silver Bullet Colloidal Silver. Infowars Life Brain Force Plus. Infowars Life Super Male Vitality. Infowars Life Liver Shield. In a recent BuzzFeed profile of Jones, Charlie Warzel writes that the launch of Infowars dietary supplements “completely transformed” Infowars into a “media empire,” but this might even be underselling it — if not mischaracterizing the nature of Jones’s business. If you visit Infowars.com today, there is no “advertise with Infowars” link. Unlike other right-wing media empires, it does not appear to be supported by high-net-worth investors like Robert Mercer. Alex Jones is not trying to get you to subscribe to his video service anymore (though it still exists). In fact, he hasn’t even made a documentary film since 2012. And nearly every ad on his website sells just one thing: Infowars Life dietary supplements.
Thursday, May 4, 2017
"Alex Jones’s Media Empire Is a Machine Built to Sell Snake-Oil Diet Supplements"
Labels: advertising, politics