"Teens Explain Their Obsession With Sarahah, Summer’s Hottest Anonymous-Gossip App"

NYM:

“It seems like a way for teens to continue the drama and say things about people without revealing their identity"

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This is where Snapchat comes in — it’s a Sarahah distribution platform. Kids will embed their Sarahah link into a snap in their Snap Story — in layman’s terms, they’ll post the link where all their Snapchat followers can access it — where friends, or anybody if their account is public, can click it and anonymously comment. (Snap, which only recently began allowing links in Stories, did not respond to Select All’s request for comment regarding Sarahah.)

The next step, of course, is to screenshot all the complimentary comments you’ve received — or all the cruel ones — and upload those images to your Snap Story as a humble brag. (Comments are only visible to the recipient unless they choose to share.) “A lot of people are screenshotting the anonymous messages and putting them on their Snapchat Story for everyone to see,” said June, a 17-year-old from Ohio. “The messages are usually either really nice or really mean.”