"Emails Show How An Ivy League Prof Tried To Do Damage Control For His Bogus Food Science"

BF:

Journals have so far retracted three of these papers and corrected at least seven.

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The most recent retraction — a rare move typically seen as a black mark on a scientist’s reputation — happened last Thursday, when JAMA Pediatrics pulled a similar study, also from 2012, titled “Can branding improve school lunches?”

Both studies claimed that children are more likely to choose fruits and vegetables when they’re jazzed up, such as when carrots are called “X-Ray Vision Carrots” and when apples have Sesame Street stickers. The underlying theory is that fun, descriptive branding will not only make an eater more aware of the food, but will “also raise one’s taste expectations,”

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The USDA has funded $8.4 million in research grants related to the program to date, according to an agency spokesperson. Since 2014, it’s also awarded nearly $14 million in training grants. Almost 30,000 schools have adopted those techniques, and the government pays each one up to $2,000 for doing so.