Thursday, September 7, 2017

Yellow Pages SEO

Michelle was searching at the height of desperation and latched onto whatever she saw first. In Michelle’s case, the number popped up first in the Yellow Pages because the treatment center owner had filed the rehab under an alphabetically optimized name, Aaron Alcohol Abuse Addiction Assessment Counseling. (Business name paperwork took a pretty surreal turn during this analogue SEO war. In 2004, a former Sea Winds exec named his new company A ALCOHAAAAAL A + A ABUSE 24 HOUR AAAA ABLE HEPLINE AND COUNSELING CENTER, INC; in 2011, The Watershed, the same treatment center juggernaut from my editor’s Google search, registered to do business as the letter A.)