Wednesday, October 4, 2017

"ESPN Enters Incomprehensible Partnership With Incomprehensible Media Company"

Big news in the world of digital media today, as Ad Age has a scoop about ESPN partnering with Cycle, a “media network”


I’m not trying to be as snide as you think I am here, I just truly do not understand what is happening anymore. Every day I come to work and it feels like the world of sports media, and digital media in general, is being discussed in a language I don’t speak. All of this has to make sense to somebody, right? ESPN knows what it’s doing, right? Millions of dollars aren’t just getting tossed around for no reason, are they? Someone please explain all of this to me so that I can still have a job in a year, or at least understand the reasoning behind why I won’t.