Wednesday, October 4, 2017

"The Mavericks jersey that was so bad it became an iconic, rare collector's item"

“They looked like wet garbage bags,” [Mavs owner Mark] Cuban said in 2013. “I took them off the market after one game.”


That was the story I planned to tell: a misguided jersey turned into an obscure internet joke. I didn’t expect what happened next.


I’m not sure Cuban knew that casual wear would include collectors across several continents who trade them for thousands of dollars.