Thursday, January 25, 2018

"Mila Stauffer is only 3, but she already has more than 3 million Instagram followers"


Mila and her twin sister, Emma, have grown up on their mom’s Instagram account. “Welcome to the world sweet nameless girls,” the caption on a photo from 2014 reads — the babies’ faces are new and puffy, their eyes closed. Their C-sections were posted to Katie’s YouTube account the following year.

These days, Katie makes content for more than 3.7 million fans on Instagram — along with substantial followings on YouTube and Facebook, all filled with people devoted to Mila. (Emma is also featured, but is more camera-shy.) The toddler is best known for her sassy, relatable videos


“Instagrammers of her size can get paid anywhere from $10,000–$20,000 per post


Last month, I met the Stauffer family at their home on a quiet street in Arizona, hoping to see what it is actually like to run an Instagram business empire centered around a toddler. When I arrived, both Mila and her twin sister, Emma, were wearing white sweaters and jeans, their hair done in their signature hairdos — Emma’s in one bun, Mila’s in two.

Prior to the publication of this article, Katie posted an Instagram Story to her millions of followers, tagging my Instagram handle, saying that I conducted the interview under false pretenses.


Katie said that on an average day, she usually has a certain number of photos she has to take to fulfill obligations to her sponsors. She also needs to take “normal” pictures to ensure her feed isn’t all ads.