"Tracking your pregnancy on an app may be more public than you think"

WaPo:

Like millions of women, Diana Diller was a devoted user of the pregnancy-tracking app Ovia, logging in every night to record new details

...

But someone else was regularly checking in, too: her employer, which paid to gain access to the intimate details of its workers’ personal lives, from their trying-to-conceive months to early motherhood. Diller’s bosses could look up aggregate data on how many workers using Ovia’s fertility, pregnancy and parenting apps had faced high-risk pregnancies or gave birth prematurely; the top medical questions they had researched; and how soon the new moms planned to return to work.

“Maybe I’m naive, but I thought of it as positive reinforcement: They’re trying to help me take care of myself,” said Diller

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The decision to track her pregnancy had been made easier by the $1 a day in gift cards the company paid her to use the app