Fortune this week:
“The ZYN Rewards program was modeled after loyalty programs for consumer products and services offered across a variety of industries to reward a loyal consumer base of strictly age-gated, legal-age nicotine users,” ZYN parent company Philip Morris International said in a statement to Fortune.
Mel:
THE MOST SINISTER CIGARETTE PROMOTION OF ALL TIME
Inside the Marlboro Miles marketing campaign — and the dark history behind today’s popular vintage Marlboro merch