Tuesday, July 5, 2016

"now an entire cottage industry is cropping up around [Snapchat's] geofilters"

TR:

freelance designers and small companies exist entirely to create geofilters, and to help you do it, too. A custom geofilter is the new custom hashtag: Your event, office, party, or fraternity better have one. And given that they aren’t free to submit, the geofilter community is happily lining Snapchat’s pockets.

...

“It’s a volume game; there aren’t high-profit margins because you can only charge so much — you can’t really charge $1,000 for a geofilter,” he says. “It’s a good in-between job.”

But there is a way to turn this side gig into a full-time project: hire designers, create a workflow, bring in clients, and have a full-fledged system to process requests, payment, and submissions.

It’s exactly what Daniel Wyb and Brennen Belich have done. The duo recently launched Pepperfilters, a platform where anyone can use the drag-and-drop interface to create a design