Wednesday, October 17, 2012

The Surface click

The Microsoft Surface doesn't have iTunes and isn't cheaper than an iPad or Kindle, but its hinge sounds really nice:

The kickstand, project leaders explained to us, was carefully tweaked so that it would sound exactly perfect when it snaps shut. The extent to which this click was obsessed over during the design process seems like marketing hot air, then insanity, and then after you keep hearing them talk about it, you realize it's just a company truly giving a damn about making something beautiful and nearly perfect. 
Surface has an extra, custom-designed hinge devoted solely to create this particular click sound.