Tuesday, November 21, 2017

"Mic.com’s traffic slipped further in September, to just 4.6 million unique visitors, according to comScore, down from a peak of more than 21 million in December 2015"

In press releases and at media conferences, though, the desperate business realities driving these changes are sold as opportunities to innovate. Investors rewarded Mic’s potential in that regard with about $28 million in new funding this year.


Roughly 20 additional employees have left in the three months since the layoffs, according to interviews and internal communications about departures read to Splinter by sources at the company. They include business-side employees from all levels, at least one recruiter, and a handful of video staffers. The office manager also left, current employees added, leaving Mic’s front desk manned only by an iPad.