Wednesday, January 6, 2016

"This collaboration embodies the shared values cherished by both Louis Vuitton and Final Fantasy"





Square:
As iconic as Louis Vuitton’s new campaign star might be, she isn’t an actor, a musician or a supermodel – it’s our very own Lightning, also known as Claire Farron. In 2016, the savior is to become the first video game character to become a high-fashion model in a major fashion house!

Square Enix stated that “This collaboration embodies the shared values cherished by both Louis Vuitton and Final Fantasy; to preserve our traditions while constantly seeking out new and revolutionary ideas in order to deliver products of world-class quality. Under this philosophy we aim to bring a new value and new experiences to the world.”

As the model for the “Series 4,” Lightning will appear on various magazine advertisements starting from the January 2016 issue and will also star in promotional videos for the campaign. In addition, she has become the new face of Louis Vuitton all over the social media.
Nina Freeman:
as a kid who grew up into fashion magazines & video games, the final fantasy x louis vuitton collaboration is my childhood dreams come true