"I started to play with search entries: what was popular on Tumblr, or what images come up first on a Google image search," he explained, describing how he got the idea for the monastery in the first place. The undoctored image was floating around under the hashtag #landscape. "Monumental architecture or sculptures are also hugely popular so I glued two together."
But despite the original landscape image's popularity, the new image that he had created started to pop up much more often. Which was part of the point.