"Airbnb teams up with 23andMe to recommend heritage travel destinations"

Venturebeat:

global hospitality marketplace and service company Airbnb today announced that it is teaming up with 23andMe, the biotech firm perhaps best known for its personalized genomics reports about family history and health, to incorporate heritage travel recommendations into their respective user experiences. Specifically, 23andMe customers will soon be able to click through to their ancestral populations to find Airbnb Homes and Experiences located in their ancestral countries, and Airbnb now has dedicated pages that correspond with 23andMe’s genetic populations in Sub-Saharan Africa, North Africa and West Asia, Central America and Mexico, South America, East and South Asia, and the Caribbean and Europe.