Saturday, November 7, 2020

Mining company Adani changed it's name to Bravus, mistakenly thinking it's Latin for "brave"

Guardian:

Mining company Adani has changed its name to a Latin word that means “crooked”, “deformed”, “mercenary or assassin”, after mistakenly thinking that it meant “brave”.

The controversial mining group, which is responsible for the Carmichael coalmine in central Queensland, announced on Thursday it would change the name of its Australian operation to “Bravus”, a word identified by chief executive David Boshoff as the medieval Latin word for “courageous”.

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Speaking to the AFR, Boshoff denied the name was being changed because it was “toxic”. “If [we were] motivated by that it would have made sense to change our name 18 months ago or earlier,” he said.