Thursday, April 7, 2022

I missed this story about advertising gone wrong at last year's Masters

The news today was that Gary Player started this week's Masters wearing a Saudi Golf logo. From the story

Amplifying the matter is what happened during last year’s ceremony. In 2021, Lee Elder was recognized on the first tee for breaking the tournament’s color barrier in 1975. The moment, unfortunately, was hijacked by Gary Player’s son, Wayne, who stood behind Elder during his moment in a brazen attempt of guerilla marketing for Oncore golf balls. The move backfired, with the company issuing an apology and stating it had no idea of Wayne’s effort.

Another article about that incident:

“The only thought from that point was that it would be cool for fans to know what ball my dad was teeing off with,” Wayne Player said. “That’s where it ends. If I’ve hurt people’s feelings then I’m truly sorry and hope they will forgive me.”

Wayne's brother Marc tweeted after the tournament that Wayne had been banned from Augusta National