Monday, July 2, 2018

"Juul, the maker of vaping devices and nicotine flavor pods that dominate college and (yes) high school campuses, is raising $1.2 billion at a valuation of around $15 billion"

Ax:

2017 revenue was around $245 million, with a 54/46 split between product (devices) and subscription (pods). This is up from around $60 million in 2016, and projected 2018 revenue was $940 million.

Gross margins are 70%

...

each Juul pod is the nicotine equivalent of an entire pack of regular cigarettes