Monday, July 30, 2018

"This Japanese Company Believes That Renting Space on Armpits Is the Next Great Ad Frontier"

Not the Onion?:
Arms go up to hold on to a strap and, BOOM, you’re staring at an ad. In a woman’s armpit. You’re noticing advertising now, aren’t you?


Wakino Ad Company (“Waki” is Japanese for “armpit”) is relatively new and it’s unclear how well stickers placed on armpits will be received or even revealed in the first place.