"Tommy Hilfiger's creepy new clothes know how much you wear them"

Guardian:

Their new line, Tommy Jeans Xplore, will contain smart-chip technology that will track how often customers wear the clothes. Tommy Jeans will offer rewards and experiences, including gig tickets and gift certificates, to people that wear their clothes often enough (presumably some rewards will be even more wear-tracking items).

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As well as rewards for just wearing the clothes, bonus credits will be awarded for walking past special Tommy Jeans locations, which will be displayed on the app.

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Tommy Hilfiger representatives said that the data they receive will be encrypted and wearers will be able to turn off the chip’s functionality at any time using the app