Saturday, August 25, 2018

The Museum of Contemporary Art in Los Angeles rejected the opportunity to have free admission


The Los Angeles Times art critic Christopher Knight has argued that MOCA should be, like the Hammer and the Broad, free to the public. Do you agree?

I agree with this 100%. I think the museum is no different than a public park or library, where access should not be based on how much you can afford. Just before I left MOCA, I made a proposal to the board that the museum should be free and even arranged for a donor to underwrite three years of income that would be lost from admissions at $350,000 a year. Unfortunately, the board was not comfortable with moving forward; they thought people would not value it if they didn’t pay for it.