"In January 2018, a surprising clothing item popped up on the South Korean fashion scene: boxy oversize T-shirts with the logo of Jesse Jackson’s 1988 US presidential campaign"

Vox:

the shirt became a staple for trendy women across the country. Some of the shirts read “JESSE JACKSON ’88 — FOR PRESIDENT,” while others said “JESSE JACKSON ’88 — BLESS YOU.”

...

“I think it’s just about the design. People may be aware of the English but they don’t know the deeper meaning or that it’s meant to be political. The word ‘Jesse’ is just cute. It’s nothing more serious than that.”

To her point, retailers of the shirts don’t explain the context of Jackson’s campaign to prospective buyers. The Korean fashion site Yuiiyuii, for example, recommends the shirt for its “smart color scheme” and “sensuous lettering” in “harmonized colors”