Friday, March 22, 2019

"WeChat influencer reveals culinary secrets hidden in plain sight from English-speaking Toronto"

Star:

Ask any Chinese person in the [Greater Toronto Area] where to find out about new local Chinese restaurants and they’ll open WeChat

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Joanna Luo, 29, is one of the few Toronto-based WeChat influencers. Her Toronto Diary lifestyle page has more than 110,000 followers. She knows what her predominately Chinese audience wants when it comes to food and writes from that point of view. In fact when it comes to Chinese fare in Toronto, Luo finds that what’s new in Western food publications is already old news for her.

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“Chinese people have a high purchasing power,” she says. “A lot of international students here have more money because their parents support them so can go out to eat a lot.