"Tencent pulls blockbuster game PUBG in China, launches patriotic alternative"
In a website statement, Tencent described Game for Peace as a tactical shooting game developed in-house which “pays tribute to the blue sky warriors that guard our country’s airspace”, in reference to the Chinese air force.
“It’s almost exactly the same,” she said. “The game play, the background, the graphic design and the characters, they’re almost the same.”
According to estimates from China Renaissance, the game had roughly 70 million domestic players, which would have allowed Tencent to generate annual revenues from in-app purchases of roughly $1.18 billion to $1.48 billion.
Geopolitics might also have contributed to PUBG Mobile’s rejection. Tencent licenses the game from South Korean company Bluehole, and Chinese authorities can be hostile to South Korean goods.