Monday, December 26, 2022

"Casinos Target a Vulnerable Clientele: Older Asian Gamblers"

NYT:

The effort to lure Asian gamblers will be a significant factor surrounding the casino bidding process in New York, which will begin early next year.

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During meetings with prospective business partners this year, some casino operators scoping out potential locations have cited proximity to large Chinese populations as a top consideration, according to people familiar with the meetings, who spoke on the condition of anonymity.

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“As you get older, staying at home is very lonely,” said [one gambler], sipping a free plastic cup of red wine handed out by a casino hostess.

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“For many Asian seniors, they walk into any casino and don’t need to worry about cultural competence or respect or language,” said ... the chairman of Homecrest Community Services, which operates two senior centers in Brooklyn. “That’s the one place where they feel safe.”

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In a statement, ... the vice president of international marketing at the Resorts World Catskills, said the casino took “great pride in providing our guests from the Asian community a beautiful environment and welcoming space inside and outside of our property, where our culture is respected and celebrated.”