LAT:
He films his videos all over the world, but this is his tried-and-true spot [Rodeo Drive at Brighton Way]— a storied Beverly Hills intersection from which he’s guaranteed to see outrageous cars.
A number of elements have to break in his favor: An expensive vehicle is essential, but it also helps if it is in the rightmost lane with the windows down. Timing is tricky — if the stoplight on Rodeo is green, there isn’t enough time for an ambush. Auto owners who refuse to say what they do lead to higher engagement in the comments section, and “if there’s a female in the car,” Macdonald says, “it’s gonna go 10 times more viral.”
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In August, Macdonald was filming at a car gathering in Carmel-by-the-Sea when he noticed a $500,000 silver Mercedes-Benz SLR McLaren. When asked what he did for a living, the driver said: “I have rich cars, play golf and fondle big-breasted women, but I take weekends and major holidays off.”
Viewers identified the driver as ... Apple’s vice president of procurement, who was loosely quoting from the 1981 rom-com “Arthur.” After employees complained, the 22-year Apple veteran was asked to leave the company.
“It was honestly a sad situation. Like, he’s kidding and his wife is in the passenger seat and she’s laughing,” Macdonald says. “The video didn’t even do that well.”
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“You really have to keep innovating or you’ll fall off, and you can’t take much of a break,” he says.
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He feels the constant pressure of “what’s the next thing?” and is expanding his repertoire. He has filmed videos at marinas, asking yacht owners what they do for a living, and has queried first-class airline passengers, too.
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In March, Macdonald will host his second annual car rally — a multi-day caravan event with roughly 100 people who will drive their supercars from Los Angeles to Joshua Tree to Las Vegas, wining and dining and staying at resorts along the way. Tickets cost $3,750.