Enter the L.O.L. Surprise! doll, a sphere the size of a bocce ball that consists of seven layers of packaging. Kids peel away the layers of crinkly plastic, which contain stickers and messages and tiny accessories that are surely crunched under many a parental foot, and find a small, nearly naked plastic doll with giant Bette Davis eyes who measures just a few inches tall.
More than 800 million L.O.L. Surprise! toys have been sold since their debut in late 2016, and they were one of the top products sold on Cyber Monday this year, according to Adobe Digital Insights. This year, even more toy makers have caught on to the trend. Parents can now buy eggs, pods of foam, cake pops, burritos, and balls of many shapes and sizes containing mystery animals and figurines. (“Unrolling is the new unboxing,” said Ashley Mady, the head of brand development at the company that launched the burritos, called Cutetitos, in October.)
Thursday, November 29, 2018
"Toy makers, who are experts at capitalizing on children’s weird interests, have now figured out how to make a toy that replicates what kids like about unboxing videos"