"He runs one amateur football game per year. He makes more than $1 million"
WaPo:
Jim McVay, a sports executive who has built his wealth over the past 30 years by running the Outback Bowl, a second-tier college football postseason game featuring third-place teams.
...
uncle to Los Angeles Rams Coach Sean McVay
...
The decision by the Outback Bowl’s board — a volunteer group of local businesspeople and dignitaries — to pay McVay, year after year, more than many of his peers further stands out because their bowl, historically, is among the stingiest when it comes to giving to charity.