Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event “the Inversion.”
The Inversion gives rise to some odd philosophical quandaries: If a Russian troll using a Brazilian man’s photograph to masquerade as an American Trump supporter watches a video on Facebook, is that view “real”? And not only do we have bots masquerading as humans and humans masquerading as other humans, but also sometimes humans masquerading as bots, pretending to be “artificial-intelligence personal assistants,” like Facebook’s “M,” in order to help tech companies appear to possess cutting-edge AI. We even have whatever CGI Instagram influencer Lil Miquela is: a fake human with a real body, a fake face, and real influence. Even humans who aren’t masquerading can contort themselves through layers of diminishing reality: The Atlantic reports that non-CGI human influencers are posting fake sponsored content — that is, content meant to look like content that is meant to look authentic, for free — to attract attention from brand reps, who, they hope, will pay them real money.
Wednesday, December 26, 2018
"How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually"
Labels: the algorithm