Friday, December 14, 2018

"Digital-first publishers have fallen in love with Gas Station TV"

Digiday:

This week, GSTV partnered with First Media’s Blossom and So Yummy. Earlier this year, GSTV added Cheddar and Chive TV. They join What’s Trending, CNET, Stadium, MLB and The List. The partnerships are part of GSTV’s strategy to show content that can entertain consumers at the pump and in tandem inspire more advertising dollars, instead of just relying on repurposed content from cable networks. Meanwhile, the digital publishers say GSTV has effective distribution, and the Detroit-based team is a lot more enjoyable to work with than others.

“I can’t believe how big it is. Every single day someone sends me a photo of Cheddar on it.
Related:
Facebook announced Thursday that its video platform "Watch" has more than 400 million monthly users, and 75 million daily visitors.

...

Facebook says that the criteria used to determine whether someone is a daily active visitor of its product is by measuring whether a users spends at least one minute on the "Watch" platform per day, but Axios has confirmed that those 60 seconds do not need to be consecutive.