Friday, December 14, 2018

"Oregon Ducks Clinch $23 Million Fanatics Deal"

Bloomberg:

The agreement won’t push Nike to the margins. The brand retains exclusive rights to its Oregon-related intellectual property. Nothing Fanatics makes will use the popular O logo, nor the fighting duck design that often appears on the team’s jerseys.

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Oregon is looking to avoid the major swings that come with the cyclical success of its sports teams. The school’s royalty revenue increased every year from 2009 to 2014, when the football team played for a national title and quarterback Marcus Mariota won the Heisman Trophy. Since then, however, the football team has hit a rough patch and royalty revenue has fallen 33 percent.