Saturday, January 23, 2021

If you're a "thought leader" willing to pay $2,000, you can get published on

The Guardian (in an article that turns upon itself):

Rolling Stone magazine is offering “thought leaders” the chance to write for its website if they are willing to pay $2,000 to “shape the future of culture”.


 Pieces already published as part of the scheme include a set of positive predictions for the future of the cannabis industry by a PR executive who represents a cannabis producer, and a piece praising the social nature of sports betting by the founder of an online sports betting community.


While many media companies – including the Guardian – feature clearly signposted branded content on their websites, it is less common for a major journalism brand to offer third parties, including PR professionals, the chance to pay to write pieces for publication.