Wednesday, April 3, 2024

A look at food conglomerates paying dieticians to promote "anti-diet messages" to their followers using language like "#DerailTheShame"

The Examination:

Online dietitians — many of them backed by food makers — also are building lucrative followings by co-opting anti-diet messages. Anti-diet hashtags, such as #NoBadFoods, #FoodFreedom and #DitchTheDiet, have proliferated on social media.

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General Mills, maker of Cocoa Puffs and Lucky Charms cereals, has launched a multi-pronged campaign that capitalizes on the teachings of the anti-diet movement

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"You can help derail the cycle of shame”

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“I will always advocate for fearlessly nourishing meals, including cereal,” the Kansas City, Mo. dietitian told her followers in the video, which was labeled “#sponsored” and disclosed that she was working with General Mills. “Because everyone deserves to enjoy food without judgment, especially kids.”

Also from The Examination in January:

The Kenyan government weakened health warnings on nicotine pouches after British American Tobacco threatened to pull investment from a new factory it had promised to build in the country’s capital