Monday, April 15, 2024

Interview with the author of "Barons: Money, Power, and the Corruption of America’s Food Industry,"

From the interview

In your book, you focus on the “barons” of various agricultural industries. Why did you decide to structure the book the way you do?


I tell the story of JAB Holding Company, which is owned by a secretive German family that took over the global coffee industry in less than a decade by gobbling up countless independent companies using wealth traced back to the Nazis. You probably haven’t heard of JAB, but I promise that you’ve heard of their brands: Peet’s Coffee, Caribou Coffee, Einstein Brothers Bagels, Bruegger’s Bagels, Manhattan Bagel, Noah’s NY Bagel, Krispy Kreme, Pret A Manger, Insomnia Cookies, Panera Bread, Stumptown Coffee Roasters, Intelligentsia Coffee, Green Mountain Coffee, Trade Coffee, and Keurig. I use their story to talk about changes in American antitrust law and what those changes mean for democracy.