"I Went To The Mysterious Fyre Festival Merch Drop"

Digg:

Just past noon, a fellow Digg editor mentioned in Slack that they'd received an email from a pop-up shop claiming to have authentic Fyre Festival merchandise.

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That afternoon, we found out that another member of the Digg team received the pop-up shop email — both were contacted at their personal addresses. This, at least, piqued an intra-office mystery: why were they the only ones to receive the email? Were they, in any way, connected to the Fyre Festival fiasco?

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This suggested another possibility: What if this pop-up shop was being run by a totally unrelated set of scammers? There were now three explanations: (1) These folks are legit, they came into possession of official Fyre-branded merch and decided to make a quick buck, (2) as suspected above, this is a sneaky way for folks behind the Festival to make money off the disaster, or (3) maybe, just maybe, the pop-up shop is a grift on a grift, peddling counterfeit Fyre merch to whoever's gullible enough to buy it. Internet sleuthing could only go so far. The only way to truly find out was to just show up at this thing, and ask around.

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That guy identified himself as Chris. He looked to be in his late twenties or early thirties, wearing one of the Fyre Festival shirts, normal glasses, shorts, some shoes that at least looked to be Adidas Yeezy Boost 350 V2s and a chunky wristwatch covered in diamonds.

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A previous version of this article stated that Chris's watch was encrusted with what I guessed were Swarovski crystals. In an email Chris clarified that the base model of his watch costs approximately $30,000