The new approach marks a big cultural shift for YouTube and its parent. Google, a division of Alphabet Inc., has sustained the most popular video site and search engine in the world by prioritizing free, easy-to-use services.
“Our top priority at YouTube is to deliver a great user experience, and that includes ensuring users do not encounter excessive ad loads,” the company said. “For a specific subset of users who use YouTube like a paid music service today -- and would benefit most from additional features -- we may show more ads or promotional prompts to upsell to our paid service.”
They will “smoke out” people who can afford to pay for a subscription and shepherd them to the new service.
“There’s a lot more people in our funnel that we can frustrate and seduce to become subscribers,”
Wednesday, May 16, 2018
"The new service, which is already being used by thousands of Google employees, will 'frustrate and seduce' users of YouTube’s free service"
Labels: advertising, google