Wednesday, May 16, 2018

"ABC Plays Up ‘Roseanne’ and Product Placement at Annual Presentation"

it was intriguing that ABC touted all the product placement in its shows. The network highlighted Toyota Camry shots in “Modern Family” and Quaker Oats on “Good Morning America,” and the presentation included a video in which one brand executive said, “We had full access straight to the writers, straight to the talent, and I think that’s unique.”


The Trump victory in 2016 plus the ratings for “Roseanne” have ABC executives talking up its “heartland strategy.” One of its most diverse shows, “Fresh Off the Boat,” about an Asian-American family, is being tossed to Friday night.