Saturday, March 20, 2021

An amusingly thorough article about Geico's "Scoop there it is" commercial with Tag Team

The Undefeated:

When the day of the shoot arrived, Carr knew she was in a spot she’d worked hard to get to and was absolutely gonna nail it.

“I was a hip-hop dancer. I’m almost 50 years old. So that’s what I do. You know what I’m saying? And so [director Dan Opsal] was like, Nicci, I know it’s hard for you not to dance, but just try to do some elbows,” Carr explained, demonstrating with examples. 


And just like everything else in this ad, it was freestyled. Yes, the Kid ‘n Play part, too. None of that was scripted, nor was the sprinkles toss, arguably the top moment of a 40-second ad with like 10 of them.

It was conceived as an ode to LeBron James. 

“You know, sprinkles came from an ode to LeBron James where he goes to the scorers table and throws up the chalk. And I know kids love sprinkles,” Glenn said. “I wanted this commercial to be with little kids, saw it, they’d go, mama, I want to party like that.”