From an interview at NiemanLab (also discussing what he views as successful projects):
I really didn’t understand that audience development and related marketing needed to be a really big deal for everyone in journalism, and didn’t understand that very few really good journalists were aware of that, but I’ve started discussing that in maybe every engagement.
Also, I’ve only recently understood the danger, reputationally and otherwise, that effective journalists face, but I’ve started discussing that in maybe every engagement. I’m still directing some resources to real efforts to keep them safe.