Thursday, October 4, 2018

"Seven-year-old Ryan drew millions of views reviewing toys on YouTube. Now, he's become a toy himself"

The first-grader, who's been making YouTube videos for three years, has become a major influencer in the toy industry.


Walmart is selling action figures in his likeness, putty with his face on the packaging and other toys under the Ryan's World brand. It's a bet that kids, who are spending more time tapping tablets, will recognize Ryan from YouTube and want the toys he's hawking.