Thursday, October 4, 2018

"Seven-year-old Ryan drew millions of views reviewing toys on YouTube. Now, he's become a toy himself"

AP:

The first-grader, who's been making YouTube videos for three years, has become a major influencer in the toy industry.

...

Walmart is selling action figures in his likeness, putty with his face on the packaging and other toys under the Ryan's World brand. It's a bet that kids, who are spending more time tapping tablets, will recognize Ryan from YouTube and want the toys he's hawking.