"a LOT of the [Buzzfeed]’s overall traffic comes from quizzes and a VERY large portion of that traffic comes from a constant flow of amateur quizzes made by community users"
In the recent past, the second highest traffic driver worldwide has been a community user in Michigan who is a teenager in college who, for some reason, makes dozens of quizzes every week. It’s kinda amazing how much revenue-generating traffic the site gets from unpaid community volunteers. So, in a ruthless capitalist way, it makes sense for the company to pivot to having community users create almost all of the quizzes going forward. I understand math. I get it.